Docs · Leads

Leads, reply handoff, and pipeline.

This is Ciela's pre-sale pipeline layer: the people you are trying to reach, the lists they came from, the campaigns touching them, and the replies that need your attention. It is separate from Clients, which is where closed customers and delivered Library agents live after the sale.

Quick facts

Main surface: /dashboard/leads
Reply handoff: Home, Demos, Campaigns, and the reply archive
Sourced by: Find Leads, CSV import, and manual lists
Updated by: the email and demo agents, and Ciela
Best for: Outbound contacts before they become paying clients
After the close: Use your chosen implementation stack

What it is

Think of this layer as the memory for outbound. Find Leads and CSV imports create contact records. Lead lists keep those records organized by niche, source, campaign, or experiment. The email and demo agents write activity back to the same contacts so Ciela knows who was contacted, who replied, and who should stop receiving follow-up.

Surfaces

Find LeadsThe sourcing surface. Describe your target to Ciela and it delivers verified contacts into a new list. Start with Find Leads.
LeadsThe list and contact surface. Use it for imported CSVs, sourced lead lists, contact cleanup, and picking the people an email campaign should touch.
CampaignsThe execution layer. The email agent reads from lead lists, creates campaign membership, and stops sending when a prospect replies, opts out, or is otherwise no longer safe to touch.
Reply handoffThe handoff layer. Warm email replies surface as action cards on Home, Demos, and Campaigns. The full reply archive remains available when you need the whole thread list.
ImplementationThe post-sale layer. Once a prospect becomes a customer, hand delivery to your chosen implementation stack and keep Ciela focused on acquisition, demos, replies, and closing.

Walkthrough

Build or import a list

Use Find Leads when you want Ciela to source contacts, or create a new list on Leads and import a CSV when you already have prospects.

Enroll the list into a campaign

Launch an Email campaign with the email agent once the list has verified work emails. Add {{demoLink}} when the demo agent should generate a live demo per prospect.

Watch Replies for handoff

Ciela is built to stop automation at the first real reply. Replies is where the human sale begins, with the prospect, channel, demo signal, and prior touchpoints in one place.

Move closed customers into Clients

Lead and contact records are for outbound. After a prospect pays, move the account into your chosen implementation stack and keep Ciela focused on acquisition, replies, demos, and close support.

Rule of thumb

Use Leads and Replies for people you are trying to close. After they pay, hand delivery to your implementation stack. Keeping that split clean makes the product easier to operate: pipeline on one side, implementation on the other.

Keep reading

Leads

Find Leads

How to source a verified lead list in Ciela, or import your own CSV.

Agents

The email agent

How the email agent paces sends, sequences follow-ups, and stops the moment a reply lands.

Account

Billing and usage

How Ciela meters AI credits and personalized-demo allowance.

Need help?

Ciela can walk you through any step. Or write to support@ciela.ai and we'll jump on the connection with you.

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